Depression and African-American Men Essay

First of all it is important to understand what really constitutes depression. All of us feel down from time to time perhaps based on having a â€Å"bad day†. However when feelings of sadness last for several weeks, months, or years, and are accompanied by other symptoms such as change of appetite, isolation from family and friends, sleeplessness, etc. these are symptoms of depression. In 1999 Dr. David Satcher, Surgeon General of the United States, and an African-American, released a Report on Mental Health that was a landmark moment for America. This was the first comprehensive report on the state of the nation’s mental health issued by America’s â€Å"physician-in-chief.† It is both an inventory of the resources available to promote mental health and treat mental illness, and a call to action to improve these resources. It paints a portrait of mental illness, filling the canvas with the faces of America, revealing that the effects of mental illness cut across all the nation’s dividing lines, whether gender, education, economic status, education, or race. However, the 2001 supplement to the original 1999 report indicates that it probably affects African American men more adversely than it does the general population.†Mental Health: Culture, Race and Ethnicity,† which is the title of the supplement by Dr. Satcher, says that â€Å"racial and ethnic minorities collectively experience a greater disability burden from mental illness than do whites.† The supplemental report goes even deeper in that it highlights the disparity that exists for black men in mental health as it does in relation to most health problems. For example, African-American men are more likely to live with chronic health problems, and studies show that living with chronic illnesses increases the risk of suffering from depression. In a 2002 report, â€Å"The Burden of Chronic Diseases and Their Risk Factors, † the Federal Centers for Disease Control and Prevention points out that African American Men have the highest rates of prostate cancer and hypertension in the world. The report also says that black men are twice as likely as white men to develop diabetes, and suffer higher rates of heart disease and obesity. The American Cancer Society’s report entitled â€Å"Cancer Facts and Figures†, and written in 2003 found that black men are more than twice as likely as white men to die from prostate cancer. We are also more likely than others to wait until an illness reaches a serious stage before we seek treatment. Often times treatment is not sought until we are in emergency rooms, homeless shelters, or prisons. According to a report by the Congressional Black Caucus Foundation in 2003, men in general are three times less likely than women to visit a doctor, and African-American men specifically are less likely than white men to go to a doctor prior to them being in poor health. This is the case for physical ailments. When one factors in the stigma attached to mental illness, and other barriers that keep us from getting help, it is easy to see why black men are even less likely to seek treatment for depression. Yet, the nation, including the African-American community is often silent on this issue. The silence on the subject among blacks is due, in part, to our lack of vocabulary to talk about depression. We call depression â€Å"the blues† in the black community. We have been taught, at least in the past, and, to a certain extent even now, to shrug off this mental state. For many of us, it is not just a fact of life; it is a way of life. When bluesmen used to sing, â€Å"Every day I have the blues† or â€Å"It ain’t nothing but the blues† or similar words from hundreds of songs, they do more than mouth lyrics. They voice a cultural attitude. They state an accepted truth at the heart of their music: Having the blues goes along with being black in America. In addition, from the time we are young boys, black males have ingrained into us an idea of manhood that requires a silence about feelings, a withholding of emotion, and ability to bear burdens alone, and a refusal to appear â€Å"weak.† The internal pressure to adhere to this concept of masculinity only increases as we sometimes experience various forms of racism in a society that historically has sought to deny us our manhood. The internal wall that often keeps black men away from psychotherapy goes along with external barriers built just as high, if not higher. Mental health practitioners are overwhelmingly white, with the proportion of black psychiatrists, psychologists, and psychoanalysts estimated at less than three percent of the nation’s total. This would mean that even if black men were to break through the self-imposed barriers and seek professional help for mental issues, it may be difficult to find someone with whom they can build a rapport, and whom they feel can relate to them, and they can trust. This feeling of comfort is what allows a patient to reveal his most intimate secrets. As Dr. Richard Mouzon, a prominent black clinical psychologist puts it, â€Å"Many of us grow up feeling that it is dangerous to give up too much of yourself to the white man.† There’s no denying that access to mental health care is restricted for Americans in general. In private health insurance policies and government medical assistance programs, psychotherapy is too often considered a luxury rather than a necessity. It has been said often times that the only people with a guaranteed right to health care are the inmates of our jails and prisons. That is even more true of mental health care.Unfortunately, this is a right that is of marginal value; while many black men receive their first treatment for mental illness behind bars, that treatment is likely to be directed at keeping them under control rather than alleviating the effects of their illness. Our health care system assures preventative measures and early intervention for mental health problems only to the privileged, just as it does for physical health problems. The disparity is so great in minority communities that for many, mental illness receives attention only when it reaches a florid stage, in public hospitals’ emergency rooms and psychiatric wards, or worse, in its aftermath, when people with mental illness may end up behind bars and in morgues. According to a new study reported on by the † Health Behavior News Service†, jobless African-American men appear to be at a greater risk of suffering from depression. While the issue of unemployment offers at least one possible explanation for why the symptoms of depression might be experienced, more puzzling is the fact that African-American men who were making more than $80,000 per year were still at a higher risk for depression. In order to come to their conclusions, Dr. Darrell Hudson, Ph.D., and his fellow researchers carefully screened the data provided by the â€Å"National Survey of American Life.† During their analysis, they took into account how much various factors such as social class, income, education, wealth, employment, and parental education level related to depressive symptoms. â€Å"After measuring depression in a very comprehensive way, the results were not very consistent. We need to figure out as a general public: Is there a cost associated with socioeconomic position or moving in an upward trajectory?† said Dr. Hudson. For the purpose of the research 3,570 African-American men and women who experienced depressive episodes within the past year of their lives were studied. Men who made over $80,000 per year reported more symptoms of depression than those making less than $17,000 per year. However, unemployed black men were more likely to report depression during that year compared to employed men. Men who completed some college or beyond were less likely to experience depressive symptoms than those who did not complete high school. Women, on the other hand, did not appear to suffer the same rates of depression. Females who earned between $45,000 and $79,000 were less likely to report symptoms of depression than those with the least income. The study appeared in the journal â€Å"Social Psychiatry and Psychiatric Epidemiology.† According to Dr. Hudson: â€Å"One thing could be going on with African-American men with greater incomes. The more likely they are to work in integrated settings, the more likely they are to be exposed to racial discrimination. Racial discrimination can undermine some of the positive effects of socioeconomic position like the increased benefits of more income.† Some black men who suffer from depression may think suicide is the answer. It is not. Men that become suicidal don’t realize that they are repeating the cycle, burdening their children with the same loneliness the father had endured. Their kids would grow up with the knowledge that their father had taken his life. Depression can be very paralyzing to African-Americans. This vile illness affects men from all walks of life, from the black executive to the young street hustler. In many documented cases, several socially advanced black men have suffered from depression for many years and refused to receive treatment. This is a very disturbing undercurrent. If educated, accomplished, and highly informed black men refuse to seek treatment for depression, just imagine how difficult it is for uneducated or poor black men to seek help. Some experts believe that depression is likely a key factor in a 233 percent increase in suicide in black males ages 10-14 from 1980 to 1995. According to Dr. Satcher: â€Å"Black men feel that they have to be twice as good as other people, that you can’t be weak because people will take advantage of you. Those pressures work powerfully against a black male seeking treatment for depression and other mental illnesses.† About one in four African-Americans is uninsured, compared with about 16 percent of the U.S. population overall. African-Americans are less likely to receive antidepressants, and when they do, they are more likely than whites to stop taking them. Particularly troubling to those who study and treat mental illness in black men is their disproportionately higher rates of incarceration than other racial groups. Nearly half of the U.S. prison population is black, and about 40 percent of those in the juvenile justice system is black. It is a very difficult and very serious situation for these young men and for society. Psychiatrists who work with the homeless as well as with black youth say they see dozens of black males each year head to jail or juvenile justice when they should be in treatment centers.They blame,in some form or another, depression, or other related mental illnesses. â€Å"It happens all the time and it’s very alarming,† said Dr. Raymond J. Kotwicki, Medical Director of Community Outreach Programs, Department of Psychiatry and Behavioral Sciences, at Emory University School of Medicine, in a recent statement. While all mental illnesses often come wrapped in some sort of stigma or negative connotation, mental illnesses in black men are even more entangled. Historical racism and current cultural biases and expectations all play a part, mental health advocates say. Nearly two-thirds of African-Americans believe that mental illness is a shortcoming that can be overcome through prayer and faith, according to a study by the National Alliance for the mentally ill. Certainly prayer and faith may be helpful to someone suffering from mental illness, but is not a replacement for treatment by a professional. The neglect of emotional disorders among men in the black community is nothing less than racial suicide.Many experts argue that the problem of depression in black America can be traced back to the time of slavery, when it was believed that blacks were unable to feel inner pain because they had no psyche. This myth has damaged generations of African-American men and their families, creating a society that sometimes has defined black men as being violent and aggressive, without considering that depression (or other related mental illnesses) might be one root cause. The consequences of untreated mental illness can be dire. And the tragedy of the worst outcomes can be no greater than when the disorder is depression, one of the most common and treatable mental illnesses. The disease is painful, and potentially fatal, but eighty percent of those who get treatment get better. Yet, quite sadly, only twenty-five percent of those who need help get it. African-American men are especially prone to put ourselves in mortal danger because we readily embrace the belief that we can survive depression by â€Å"riding out† the illness and allowing it to run its course. The internal walls we build to keep out the world, along with the walls that society sometimes builds to isolate us, cut us off from the help we need. So we suffer, and we suffer needlessly. Please do not be ashamed of seeking help if you feel that you are suffering from depression, or any mental illness. There are very likely resources right in your own city or town such as a county Mental Health Center, even if you are uninsured. Those who are insured may choose a private hospital or psychiatrist, but don’t hesitate to get help. One resource that is available would be to call 1-877-331-9311, or 1-877-568-6230 to talk to a specialist at any time. This could change your life immensely, and could indeed save your life.

List of Environmental Problems

List of Environmental Problems The earth's environment has become a pervasive and global problem. There is growing awareness about the need to conserve our environment. Read on to know the different environmental problems. Today the earth’s environment is in a sorry state. Wherever one looks, one encounters pollution. Forests are disappearing. The green patches in the city are being replaced by concrete buildings. Waste products are being dumped indiscriminately. Water is too toxic to drink. The air is unfit to breathe. Global warming has become a menacing issue. There is a question mark over the survival of life on the earth. The human race is at the brink of a self-created disaster. Truly there is a surfeit of environmental problems today. List of environmental problems There are a number of significant environmental problems today. They are as follows: * Loss of forest cover. Forest are being cut down for timber, construction and for obtaining extra agricultural land. * Air pollution. This is caused by polluting industries and vehicular traffic. Burning incinerators, furnaces and stoves cause it. Wind is responsible for spreading air pollution. The Ozone layer has been damaged because of the use of CFC’s (Chlorofluorocarbons) which are used in a number of industrial, commercial, and household applications. * Water pollution. Industries and factories release toxic wastes into the water. Leakage from oil tankers causes pollution of the sea. Pesticides and fertilizers also cause water pollution. Sewage released by cities into water bodies. It is predicted that there will be conflicts among nations because water will become scarce. * Overpopulation. The increase in human population increases demands for the water resources. More land is required for housing. There is increased demand for food for which more agricultural land is needed. More fuel is required. More automobiles cause more pollution. * Erosion of soil. When trees and plants are destroyed that causes increase in soil erosion. * Climate change and Global warming. Human activities cause climate change like increase in temperature. Many animal and plant species may be destroyed by climate change. * Introduction of genetically modified species. Humans are tinkering with the genes of various plants and animals. We do not fully understand how the introduction of new species will affect the environment. * Destruction of biodiversity. Many plant and animal species have become extinct or are approaching extinction because of human activities. These endangered species may have important uses in medicine and science for humans. * Devastation of natural habitats. Species such as tigers and lions are reducing in numbers because humans are steadily destroying the natural habitats which sustain them. * Diminishing natural resources. Mankind is using up natural resources at an alarming rate. Fuel, water, minerals, timber are being consumed rapidly. Oil and natural gas resources are expected to get over by the end of this century. * Marine habitats are being polluted. Overfishing has led to the extinction of many fish species. The oceans are vast but still vulnerable to pollution.

Adverse selection and moral hazard in the health insurance market

Adverse selection and moral hazard in the health insurance market In the circumstance of free competition, the resources can be allocated efficiently in the market for most commodities. However, such competition mechanism in health care market can lead to ethic issues and inefficiency. Through our research, market failure can be attributed to the following reasons. Externalities is present whenever some economic agent’s welfare (utility or profit) is ‘directly’ affected by the action of another agent in the economy (176,H,D). In certain health care, people can benefit from others’ consumption, which will result that the social marginal benefit of health care is higher than the individual. Subsequently, the problem of underproduction will arise. Adverse selection and moral hazard in the health insurance market Health care is significantly different from common commodities such as food and clothes, since we don’t know when we need and how much we need pay. With response to the uncertainties, the market tends to deve lop insurance, which makes people better off via reducing the uncertainties. Problems specifically adverse selection and moral hazard inevitably exit in the market. Adverse selection is caused by the asymmetric information between the insurance company and the consumers, inducing high insurance fees. Nonetheless, people in low risk will be driven out of the market. Another problem is the moral hazard. When people have insurance, they tend to be less careful about their health status increasing their demands of health care service. The patients with insurance will demand more health care resources than they actually need, which will cause a welfare loss. Assume that marginal cost is constant. The amount of health care that should be provided is Q1, where marginal cost equal to marginal benefit. However, because of the excess demand of patients, Q2 will be provided. And the shaded area represents welfare loss. The information asymmetry between patient and doctor: agent problem In heal th care market, the relationship between the doctor and patient is much different from the normal buyers and sellers. The patient is there to give the doctor all the information t doctor needs in order that the doctor can make a decision, and the patient should then implement that decision once the doctor has made it (CD, 45 Williams). As a result, patients’ consumption largely depends on the doctor. Therefore doctors have an incentive to make patient consume more in order to make more profit. Hence overproduction occurs. Monopoly With respect to two reasons, the certain hospitals in some areas can easily achieve local monopoly. Firstly, People in one community may have only one choice of the hospital or doctor for others far away from their living areas. Secondly it is the natural monopoly. Because of the contradictory between the high fixed cost and the confined demands, only one hospital can make profit. Part 2: Perception from the U.K. market For the health care, the reso urce cannot be allocated efficiently in the free market. Government interventions play an essential role in providing the health care. In order to cope with such flaws, the UK government established NHS providing the civil with the health care.

Healthcare availability Essay Example | Topics and Well Written Essays - 1000 words

Healthcare availability - Essay Example A growing number of employers in Utah have become incapable of coping with the continuously increasing cost of healthcare, which has compelled large numbers of businesses to stop providing insurances for their employees. This produces an unfavorable feedback cycle: rising healthcare costs enlarges the population of uninsured and thus either raises healthcare premiums and costs for people who do not have insurance or boost healthcare costs for the state since the uninsured uses public services (Poulsen, Matsumori & Kroes, 2008). Hospitals in Utah are particularly distressed by uncompensated care since majority of their healthcare providers are currently paid a fixed pay. Doctors receive this pay irrespective of the capacity of the patients to pay (Poulsen et al., 2008), putting the weight of delivering uncompensated care on the hospitals. Furthermore, people who do not have insurance usually need more costly procedures because of the absence of primary and preventive care visits. According to the Utah Department of Health (UDOH), Utah locals who are uninsured are less probable to have had a common healthcare source or a regular health check visit (Books Llc., 2010). These locals are also more probable to demand primary care from an urgent care facility or emergency center, which is usually more costly than healthcare services provided by a primary care professional. Furthermore, doctors and hospitals are often not entirely paid for giving care to locals who are entitled to publicly subsidized services (Young et al., 2010) like Medicare or Medicaid. When healthcare practitioners and medical facilities ‘dismiss’ an important part of healthcare provisions, it boosts the cost of health insurance premiums. Nevertheless, raised premiums consequently forces employers to discharge workers and small businesses to shut down, swelling the population of uninsured and producing an unfavorable feedback

How does Amazon.com use their digital channels to achieve success Essay

How does Amazon.com use their digital channels to achieve success - Essay Example This means that amazon.com has learnt so much on how to use digital channels to achieve success. This paper explains the many ways that amazon.com uses their digital channels to achieve success. Improving marketing and advertising Amazon.com has used its digital channels to improve its marketing. To be able to do this, the company uses a number of online marketing channels to direct customers to its websites. These online channels include email campaigns, associates sponsoring, portal advertising, sponsored search among other online initiatives. This has enabled the company to achieve a high growth in its sales rates because these channels allow many people to know about Amazon, its products, pricing and delivery/shipping of goods. In this era of technology and internet, many customers browse through online marketing channels to search for products and compare prices and delivery/shipping services. Amazon therefore is taking advantage of this. Apart from directing customers to its we bsites, Amazon.co has also been using its digital channels to advertise its products. ... It uses these channels to quickly inform the customers about the shipping programs it is running so that they can purpose to take advantage of the programs (Rappa 2006). Influencing the purchase of related products Amazon.com uses advertisement through digital channels to help customers expand their product selection and the result of this is increased sales. For example, they could advertise a product in one of their stores, like a book. Other than catching customer attention towards this book, they also match the same book that the customer has selected with another second book. Rappa (2006) explains that in order to select products that will be matched and also to motivate customers to buy the second product, the company uses correlation of past customers who bought the product being advertised and also bought the second product. This kind of matching selection influences customers purchase by showing them a product they are likely to want to purchase in near future apart from one they are interested in. In order to motivate the customers to buy the two books at once, the company supports the matching selection with discounted prices. The customers will therefore decide to take the two products at once using discounted prices and save some money than take the one they are interested in first and come back later for the second one both without discount. This means that making a correlation of sales of products enables the company to pick out the most selling product and use it to influence the purchase of a related product through its digital channels. This type of a strategy reduces chances that customer will go for the second book from another store. Encourage customers to purchase by giving incentives Advertisement and

Competitiveness Report Essay Example | Topics and Well Written Essays - 2000 words

Competitiveness Report - Essay Example Kanter (1995:71) on his work of "Mastering Change" argues that success in the present day business is not for those companies that re-engineer the way they do things, or for those fixing the past. According to Kanter (1995) such an action will not constitute an adequate response. This is so because success is based on an organization's ability to create, rather than predict the future by developing those products that will literally transform the way the world thinks and view it self and the needs (Kanter 1995:71). Through an environmental analysis will understand how a firm's competitive position is affected by different forces. More and more companies are engaging in corporate social responsibility reporting, which helps major stakeholders to better understand how the company interacts with its society. (Sacconi, 2004). This essay uses the PESTLE framework to analyse the impact of an out of town shopping centre to the general population, the transport system and the traditional shopping environment. There after, attention is shifted to a normal shopping environment where, using the SWOT matrix one service organisation (TESCO) is analysed. According to Johnson et al (2005), the PESTEL framework can only be used to look at the future impact of environmental factors and how this impact might be different from the past. Thus an understanding of how the factors in the above framework may drive change is only a starting point (Johnson et al 2005).There is also the need for an understanding of the key change drivers. 1.2 Political Factor Analysis with Respect to the Stockport Shopping Centre Politically, the Manchester out of town shopping centre has been used by politicians as a way to push out and solve the growing congestions within the Manchester city area. The creation of these shopping centers has thus reduced congestion to an extent. Alternative out of city routes are now put into effective use. Though, the political situation of the UK is a stable and unique one, it over dependence through the support of the United States egoistic policies under the pretext of democracy, the war on terror, the tit

Human Resources. The role of the workforce Essay

Human Resources. The role of the workforce - Essay Example This paper will address two challenges faced by business organisations as outlined by the article Slippery Slope which looked the evolving role of the human resource practitioner due to the structural changes in companies. The first section will look at why Ulrich's well-known employee champion role is disintegrating in business organisations. Before the in depth discussion, the first section will also give a background on the four key roles of human resource practitioners as laid out by Ulrich. The second section will tackle how the changes to the operations of HR function have often created problems for HR practitioners, line managers and employee in general. This paper will also look at specific solutions to address these problems. David Ulrich recognized the role of the human resource in furthering the thrusts of business organisations in the face of rapid technological advancement, globalisation, growth and changing customer demands. He emphasized that in the evolution of this hypercompetitive environment, requires a competent workforce. In fact, he cited that organisational capability can be a source of competitive advantage in a company. Thus, Ulrich challenges businesses to "redefine business capabilities to sustain and integrate individual competencies" (Performance Management 1998) In relation to this, Ulrich presented f... ners should be strategic partners who translate the organisation's strategies into action; administrative experts who build efficient business infrastructure; employee champions who increase employee's commitment and capability; and change agents who substantially understand the theory of change and apply them to business organisations (Performance Management 1998). Among all the four key roles mentioned above, this paper will solely focus on the employee champion role of human resource practitioner. Ulrich described this role as listening and responding to employees and finding the right balance between the demands of employees and resources available on employees. In order to do this, the company's HR department must find time to know their employees well and spend time meeting and listening to their concerns. This role also includes promoting communication through the use of "employee surveys, employee suggestion programs, all-employee meetings, on-going communication on business status, and any other program that can make employees part of the team and dedicated to customer service" (The HR Philosophy 2006). Nowadays, employee champion is also referred to as employee advocate. However, as will be discussed in the next paragraphs, this role is rapidly being eliminated in business organisation due to various changes in company structure. According to the study conducted by Helen Francis and Anne Keegan, the current business structure facilitated the deterioration of the employee champion role of human resource practitioners. However, it should be noted that the disintegration of this role can be traced to current emphasis on business or strategic partnering. The authors note the rapid increase in the number of companies looking for HR business partners as

Environmrntal Problems Assignment Example | Topics and Well Written Essays - 250 words

Environmrntal Problems - Assignment Example In addition it is a major reason for water and air pollution, the latter resulting in climatic changes due to global warming. This has also caused market failure as the true costs of goods cannot be estimated due to all these factors. Thus a lot of inter-related problems have resulted due to population rise. A second major cause of environmental problem is the improper use of open access resources like the oceans and the atmosphere which are not under any kind of regulation. Improper use of marine and the atmosphere due to ecological ignorance and a failure to understand the environment has resulted in damage to marine diversity and emission of green house gases. And thirdly, economic factors have also contributed to environmental problems as both the rise in population and lifestyle changes have increased the production rates of various commodities that have resulted in increased use of resources and also outflow of more wastes to the environment. Hence all the above factors have together contributed to rise in environment problems. In order to alleviate further environment degradation a good understanding of the environment and implementation of laws and policies, framed keeping the environmental safety in mind, would be

ENG IP5 Essay Example | Topics and Well Written Essays - 750 words

ENG IP5 - Essay Example This movement spread in many spheres of Jewish life such as culture, religion, secularism, politics, labor and revisionism. The spread of this kind of nationalism came to the world as a surprised and shock the foundations of several other religious forces such as Islam and Christianity which considered Israelis to be a thing of the past. The arrival of the Zionist forces in the mainstream politics and religion gave way to businessmen especially in the field of agriculture and farming (Beinin & Stein 2006). This was the start of the Jewish settlement in their ancient regions or what they called their homeland. Israeli-Palestinian conflict has its roots both in politics and in religion. Ever since the war of 1948, the Israelis have outnumbered the Palestinians in Jerusalem leading to an intrusion of the Zionists in the Palestinian politics which caused a severe damage to the established structure. Both Palestinian Muslims and Christians were affected by this invasion which came to them as a shock. It is Zionism which is keeping the Israelis to fight for their entire life. One wonders whether the Israeli Zionism had taken an extremist approach towards attaining the land or had the opposing force, that is, the Palestinian Nationalist Movement become ineffective (Caplan 2010). Palestinians seem to have a stunted growth in the hands of the Israeli forces in the social, economic and political spheres. Most of the Arab population in Israel became internal refugees who had little to voice out for their rights. The high fertility rates and the decreasing mortality rates increased the Palestinian citizens to six-fold ever since the establishment of Israel (Dowty 2004). The places of exile were perfect for the Israeli’s to settle. Babylon and Egypt are regions full of resources and riches. But it was religion which drove the Jews towards the Holy Land of Jerusalem. It goes without saying that the means adopted by the Israeli forces to date are highly illegal althoug h the Arab neighboring nations are not reciprocating the way they should be doing politically (Dowty 2004). Unfortunately countless number of people are killed ruthlessly every passing day. Many billions have already died in the past but the issue of Palestine remains until the followers of all the main religions, Judaism, Christianity and Islam come together to put some sense into each other. It is also observed that when the solutions are presented for the conflict between the two nations there is a one sided image portrayed greatly depending upon the opinions of the UN, British, American or Israeli government. The conflict worsened as the Israeli forces pushed them next to the Arab state so that it could meet a larger end. The agreement to join hands with the opposing party meant a great deal of chaos. This was however overlooked because Israel’s demand for the partition depended upon the initial behavior of the Palestinians when they first offered some joint endeavor (Bei nin & Stein 2006). On being interviewed for the New York Times in Paris, Mahmud Darwish, the â€Å"poetic voice of Palestine† who was awarded the Lannan Foundation Prize for Cultural Freedom, says quite helplessly and innocently that he fails to choose his own reality because he feels that instead of having a peaceful and serene mind to write poetry his poetry is colored with a constant tension of bloodshed, fire and occupation. The feeling has grown so

Communication management introduction Assignment - 1

Communication management introduction - Assignment Example Communication management is very diverse; it is also concerned with the process of developing corporate communication strategies, designing internal and external communications directives and strategies as well as managing the flow of information where online communication processes are also involved brand (May &Mumby2005). Development in information and communication technologies brings about the need for constant innovation on the part of communications managers in order to remain relevant in business practice (Pauley & Joseph 2009). Learners, who are organizational managers in this case, will be required to observe the following important rules in order to enjoy the program; first, it will be important that they make a good first impression in class. Research has always brought the important of a first impression in various instances, in this program; a good first impression to the professor especially on the first day will portray a serious and pleasant student, something that is likely to earn you the benefit of doubt as much as grades are concerned. Class attendance has to be done regularly and on time, this is an important rule in other areas of life. Students need to know that it is pretty hard for professors to notice you negatively wandering in class after the lecture has begun. This rule seems obvious that it ought not to be said, however, in every class, there will always be an absentee or one student who occasionally comes late. One should try to find a comfortable place to sit particularly at the front or center of the classroom; this is the best place where one is not distracted. In addition, sitting at this place makes one to follow easily the lecture proceedings and make notes. Students who like sitting at the back of the class are often assumed to be either lazy or shy, especially those who prefer positions in the corner of the room. Managers are expected to be alert all the

Bisexuality Politicised Essay Example for Free

Bisexuality Politicised Essay This paper asks the question how can bisexuality be or become a danger to the dominant sexual script which I problematise as produced racism, sexism, homophobia, and monosexism. That this brand of heterosexuality occupies 99% of our cultural space in entertainment, education, history and public expression and is considered inevitable and unchallengable for 90% of peoples relationships is, I will argue, the victory of white patriarchal science. I intend to show the nature of this victory and imagine what counter struggle and victories might emerge from the site of my bisexuality. The Historical role of Biphopia- Policing the Treaty. Underpinning this paper is the belief in that many if not all heterosexual identifying people can be bisexual and that the majority are to some extent not privately monosexual. The majority status of bisexuality does not make it normal nor ideal however I mention it because it is important to realise that the invisibility of bisexuality requires extraordinary effort to maintain and it’s repression occurs against all people not just a few â€Å"natural† bisexuals. To understand the historical role that biphobia has played and the historical position of bisexuality it is necessary to recognise homosexuality as a creation of western patriarchal and homophobic medical science. Women have always loved women and men have always loved men but the classification of these experiences as a sexuality with little or no element of choice and a biological or individual psychological basis was given currency in the 19th century by a professional class that feared same sex desire. Their construction of homosexuality shaped and informs Western cultural understanding of sexuality â€Å"not in the first place because of its meaningfulness to those whom it defines but because of its indispensableness to those who define themselves against it. † (Segal, L. p145) for it was and is needed â€Å"not only for the persecutory regulation of a nascent minority of distinctly homosexual men (and women) but also for the regulation of the male (and female) homosocial bonds that structure all culture at any rate all public or heterosexual culture. † (Eve Sedgewick in Segal, L. pp194-5) Early psychoanalytic texts were quite explicit that the project was to police all male and female relationships warning â€Å"teachers and parents not to take too lightly friendships among girls which become passionate† and society to â€Å"be more concerned with the degree of heterosexuality or homosexuality in an individual than they are with the question of whether he has ever had an experience of either sort†. â€Å"The real danger from homosexuality† was seen to lie â€Å"not in actual sex association but in homosexual attitudes towards life† such as the negative attitudes of â€Å"thousands of women toward men, marriage and family life† influenced by â€Å"latent homosexuality† for â€Å"neurotic attitudes about love and marriage can prove contagious. † (Caprio, F. pp 6 -11) Generally, prior to this the western world had relied on Christianity to dictate the terms of sexuality. Whether sexual attraction was â€Å"natural† was no defence under a regime which tended to view â€Å"natural† sexual desires as needing control from a religious authority. The medical establishment faced the dilemma of replacing religious authorities without having any utilitarian basis for the repression of same sex desire. The construction of homosexuality as a distinct condition was to define normality as exclusive heterosexuality. In fact heterosexuality was simply the condition of being human. Sexual behaviour became a product of a persons condition; the â€Å"human condition† producing normal heterosexual behaviour. There was now no need for a religious justification for preferencing the heterosexual over the homosexual because behaviour was not a matter of choice but a matter of whether or not you were ill; Well or sane people simply didn’t want to have sex with people of their own gender. This was presented as a more humane response to homosexuality than religious condemnation or incarceration. Psychiatrists often called themselves compassionate as they argued for an adoption of â€Å"scientific† curative responses to homosexuality. (Caprio, F, p. xi) The majority gay and lesbian movement accepted the shifting of sexuality into an area for science and have embraced the notion of a biological basis or early psychological basis for sexuality. Their fight has largely been for homosexuality to be treated as incurable and it follows natural and equally valid alternative to heterosexuality, jettisoning any agenda to argue that is better. Only a minority have argued that homosexuality is a political choice and an option for everyone. With both sides ceasing hostilities1, when homosexuality was delisted as a mental illness in 1973 (Altman,D. ,p5), institutionalised heterosexuality and gays and lesbians overt interests have moved to coincide. Victories to normalise homosexuality also normalise heterosexualitys dominance by depoliticising sexuality in general. In 1993 when a homosexuality gene was â€Å"discovered† a genetic basis for the majority status of heterosexuality was created though not declared. Anyone who would argue that the commonality of heterosexuality might have something to do with social programming and institutional support can now be said to be messing with nature. The proud bisexual threatens this peaceful coexistence of the heterosexual majority and homosexual minority. Recognition of our bisexuality requires a validation of our sexual relationships with people of our own gender based on choice rather than the agreed legitimate biological basis. Such choice may be personal or circumstantial but also political or moral. Normalising bisexuality with a biological cause won’t defuse it’s threat though it could contain it if it relegates us to a fixed minority status. Society still has to reckon with why we choose to validate relationships with people of our own gender by identifying as bisexual. We reopen old debates that many who have found safety in a biological basis for their monosexual identity want to keep closed. (I will revisit this fear in the last section, Bisexuality and the Future when I discuss Bi supremacy. ) A bisexual identity simply has to be defined as confused or an exception to the rule. Individuals have to be pressured to fit themselves into one or the other category. In a secular society without moral taboos people can’t be allowed to entertain the idea that their partners gender is political. Also, understandably gays and lesbians know those moral taboos still hold significant power so many still see their best option as policing the treaty based on the attribution of their sexuality to a biological or psychological cause. Bisexuality and identification Withdrawing our support for the status quo. The bisexual identifying person is not predominantly someone who feels attraction equally to both genders or without any reference to gender2 and in terms of actual sexual or emotional experience the majority could be classified as predominantly homosexual or heterosexual. â€Å"Why then, don’t you call yourself gay or straight? † is the inevitable response to this confession. And confession it feels like because to indicate a â€Å"leaning† puts at risk the validity given to a bisexual identity within contemporary discourse. Sexual expression is usually presented as representative of something innate rather than a mediation between a person and their world. Consequently the woman who says she usually finds women easier to make emotional connections with is seen to be describing her â€Å"innate† difficulty emotionally connecting with men rather than her experience of men and their culture. Asserting a bisexual identity in the face of this invalidation is about contextualising sexual responses rather than finding invisible internal reasons for them. A bisexual identity in the above circumstance keeps open the possibility that a preference for emotional relationships with women could change if men and male culture changed. Alternatively a preference for sex with men might be attributable to homophobia. (Weinberg, M. S. , p221) The reasons for choices are not always positive ones but the possibility for counter argument exists. Holding onto a bisexual identification based on potentiality, rejects the conservatism of describing reality by the status quo. However a bisexual identity is also partially an attempt to accurately relate personal history as well and this too has a radical power. Most monosexual identifications represent people only by concealing some bisexuality. By identifying as bisexual a person accepts and celebrates those aspects of their life that are inconsistent with a monosexual identity. The power of metanarratives within modernism, including descriptions of sexuality, relies on such inconsistencies being deemed insignificant. Hence a public bisexual identity is a confrontation of generalist theories with lived experience. If people promote such a solidarity with their experiences and the people who compose them that is greater than any to a proposed theory then expounders of metanarratives (including myself) will lose power. Our authority to dictate â€Å"from above† will be replaced by a decentralised authority based on being â€Å"up close† to our own reality. Bisexuality and other oppressions. Sexuality forms alliances across genders, ethnicities, and classes so any bisexual movement which fails to take gender, race or class issues into account poses a real danger of obscuring differences and concealing oppression. (This is also true for a multiplicity of issues such as disability or mental illness). My discussion of bisexuality and other basis for oppression are not intended to present bisexual identification as the panacea of the worlds ills. Social change must be inspired by a diversity of experience and informed by a range of critiques. Given the above it is presumptious for me as a half-wog male to seek to resolve ongoing debates about a bisexual political agenda among feminist women or debates among black women and men on how to connect bi pride with anti-racism. To do so would be to pretend that I can speak from only my bisexuality and abandon any white, male perspctive. As a long term unemployed person I believe I can speak on class issues from the inside to some extent but also still acknowledge the privelage of my university education. This is not to say that I think that sexism is a womens issue or that the responsibility for opposing racism is solely non-whites. Nor am I comfortable being accountable to lesbian or straight feminists on the issue of bisexual profeminism or placing beyond reproach the homophobia of some black liberationist theorists like Eldrige Cleaver. What to speak on and when in regard to a radical bisexualitys’ impact on patriarchal, white supremist and class oppresion is best defined as problematic. As a simple way out I hope to show how I see a politicised bisexuality contributes to my pro-feminism, anti-racism and support for class struggles. It is my hope that this will have relevance for a wider audience. Radical Bisexuality and Pro-feminism. Judith Butler states that â€Å"the heterosexualisation of desire requires and institutes the production of discrete and assymetrical oppositions between â€Å"feminine† and â€Å"masculine† identities. † (Segal, L. p190) Monique Wittig goes further to argue that a woman’s place in heterosexuality is a class of oppression and that the lesbian escapes her class position. (Wittig, M, p. 47) I agree that â€Å"hetero†-sexuality (literally a sexuality based on opposites) reproduces and supports womens oppression in other spheres by creating a binary gender system. Men need to realise that their love for women is problematic when it is that â€Å"love† of the â€Å"feminine identity† that belongs to this sytem. This is the attraction for the other and requires women’s difference to be exaggerated and emphasised. These exaggerations shape women as not-men while we men shape ourselves and are shaped into embodiments of the ideal. The seeming irony of male heterosexuality where women are objects of love being consistent with misoginy where women are objects of hate makes perfect sense through the operation of oppositional heterosexuality precisely because the love requires women to be less than men. A love that does not require partners to be different than ourselves is not possible within exclusive heterosexuality because it fails to provide the argument to repress same sex desire. It is necessary for heterosexual men to confront their homophobia which demands they repress or invalidate their same sex desire before they can love their female partners as their â€Å"own kind† and not another species. An additional benifit to patriarchy of discrete gender identities that is liable to be lost when men reject oppositional heterosexuality is the regulation of male social interaction. The arguments to exclude gay men from the military reveal the mindset deemed necessary to produce a war machine; â€Å"We are asking men in combat to do an essentially irrational thing put themselves in a position where they are likely to get killed One of the few ways to persuade men to do that is to appeal to their masculinity You cannot have an adrogynous military The idea that fighting is a masculine trait runs deep. As a cultural trait it predates any written history. It may even be a genitic trait Just think what it would mean to demasculinize combat. The effect on combat effectiveness might be catastrophic. † Charles Moskos, Military Socioligist quoted in Colonel R. D. Ray, Military Necessity and Homosexuality (Gays:In or Out, p63) It is regrettable that non-heterosexual men and many women are proving they too can make excellent soldiers. 3 However the above quote exaggerates a fact that male â€Å"buddy† relationships are relied on by the military and that this requires a repression of same sex desire. This is because same sex desire is preferential it is not a love of all men equally but of a few and potentially for a time. The same-sex loyalty that is demanded by patriarchy including it’s military needs the stability of exclusive heterosexuality; â€Å".. the recognition of homosexuality is a threat to that peculiar combination of male camaraderie and hierachy on which most organisations depend; sexual desire is too anarchic, too disrespectful of established boundaries to be trusted. † (Altman, D. p63) Unravelling their heterosexuality is not the most important thing men must do to support feminism however it is a legitimate part of this support for â€Å"it is the repressed recognition of this fact (that everyone can be homosexual) that does much to fuel homophobia, but equally acts so as to promote male bonding and certain crucial authority structures. † (Altman D. ,p XI) Radical Bisexuality and Racism. The construction of homosexuality as a â€Å"natural† difference from the heterosexual norm shares and competes for the same conceptual space as constructions of race as biological differences from the white norm. This is particularly true because the hetrosexual ideal is represented as white with the sexuality of non-whites traditionally seen as untamed, violent, promiscuous or otherwise deviant even if heterosexual. Non-whites are considered only ever partly heterosexual while white queers are considered not proper whites. The competition for the limited conceptual space has led to historical difficulites in linking white supremacy with heterosexism (exacerbated by white queer activists own racial interests) and in fact has unwittingly linked Gay Power with white power. â€Å"Homosexuality as a race† has developed into a gay and lesbian ethnicity. For whites under racism where their whiteness is considered the norm and thus unnamed, this ethnicity is their only ethnicity, the lesbian/gay â€Å"language† their only language, and lesbian/gay history their only history, to the point that it is not seen as a difference within whiteness but a difference from whiteness. (Blasingame, p52) While we (white queers) are unconscious of our whiteness queer cultural politics consequently becomes a way of colonising non-white cultures with a new white culture, white leaders and white history in a particularly insidious way. While not as powerful as heterosexual institutions for people wanting to be publicly non-heterosexual we have considerable power; in the framing of beauty along racist lines, in the support of white non-heterosexual bourgeoius or political leaders and in the very conceptualisation of sexuality. As one example Brenda Marie Blasingame in Bisexuality and Feminism speaks of a history of sexuality in U. S. black communities which did not include placing people in particular â€Å"boxes† and accepted the practice of bisexuality. A part of moving into the white gay and lesbian movement for her was the requirement to come out as a specific sexuality and accept the marginalisation of bisexuals. For many people who are not white taking up a gay or lesbian and to a different extent bisexual identity requires an abandonment of their own ethnic politcal identity or view. (Blasingame, pp. 51 53) The common conceptual space of non-heterosexual and non-white however can and should however produce queer anti-racism provided white queers realise that this conception of their sexuality is wrong. There is a shared interest in anti-racism and anti-heterosexism in critiqing normalcy and naturalness. As only one example the construction of beauty posits that naturally â€Å"Gentlemen prefer Blondes†. Not only is this sexist for reducing women to a hair colour (and the Blonde is meant to be read as a woman) but it is heterosexist and clearly as racist as â€Å"Gentlemen prefer whites† when Blonde is only a white persons natural hair colour. When we politicise our sexuality we can open up not only the arguments against heterosexual dominance but the arguments against the sexual sterotypes of non-whites including the framing of Asian men as â€Å"young girls† represented in this regrettable quote from the 70’s magazine Gay Power; â€Å"I dig beautiful oriental men. Asking me to shoot at them is the same thing as asking heterosexual soldiers to shoot at beautiful young girls that they would like to fuck. † (Teal, D. p99) Radical Bisexuality and Class. It is worth noting that capitalism which I understand as the continual oppression of the poor that patriarchy is for women is no longer wedded to heterosexuality in Western affluent nations as it has been in the past. This is because Western nations are primarily consumer societies of fairly easily produced goods (easily because their production is either located in the Third World or in the Quattro Monde the world of the Western underclass or because their production is automated). Western capitalism can therefore relax the â€Å"restraint and repression† which was necessary to both control factory floors and ensure a ready supply of human capital through reproduction. (Altman D, p90) Part of this is also due to unemployment and global capital mobility being sufficient to obtain cheap labour and another contributing factor has been Western women raising their education so they are more useful in employment than at home. Also marriage was the institution by which women were given the role of providing a whole range of services capitalism wouldn’t such as aged care and child raising as well as supporting adult men. Now many of these services are provided by profitable private institutions so traditional marriages are actually in competition with capitalism. Of course the worlds poor can’t afford these services and Thirld World countries remain supportive of compulsory heterosexuality (Altman, D, p90) but in the Western consumer-capitalism there is a an interest to increase consumption through the market of previous services fulfilled by women’s unpaid labour. In order to perpetuate consumption growth capitalism must also locate new disatisfactions like teenage angst, at an alarming rate while also offering at a price their answer. In this context gay, lesbian and even bisexual identities as well as transgenderism, S+M and fetish celebrations are eagerly embraced by many industries as the basis for new markets. Our anxiety for recognition, meaning, ceremony and a positive celebration of our sexuality are easily exploitable. â€Å" one of the possible negative side-effects of the popularity of lesbian chic was that it codes lesbianism as merely a kind of fashion statement, something that requires certain consumer goods to mark the individual as lesbian. † (Newitz Sandell) Bisexuals have to be mindful that while we seek recognition, capitalism is looking for new markets and while these interests coincide this will only be true for those of us who can afford it and it will be on the backs of the world’s poor involved in the production of our new consumerables and bearing the greatest brunt of the waste from our new consumption. One positive way to resist becoming merely another market is by applying the awareness of the political nature of sexual desire to the desire for consumer goods and services. Both desires are constructed to serve particular interests and not fundamentally our own. Through working to ensure that all of our desire works for liberation we will resist commodification as we achieve recognition. Bisexuality and the Future To outline what I see as the goal of Radical Bisexuality I will illustrate two scenarios depicting false victories and one which I believe genuinely opens up the greatest possibility for liberation. Scenario 1. Recognition of bisexuality as a third alternative way that people unchangably are. To some extent as I have said earlier this can’t overcome the capacity of bisexuals to fit in as straight and thus can’t conceal the choice to embrace the homosexuality within the heterosexual that they represent. However there are arguments that could be presented that bisexuals have to express their same sex desire or become depressed (â€Å"go mad†). These arguments could form the basis of depoliticising and medicalising bisexuality as has been done with homosexuality. This may make bisexual lives easier to defend and add to the options for young people but relegates bisexuals to the same minority status as is currently given to gays and lesbians. Most people who admit to loving their own gender in straight society would face the same oppression bisexuals now face as â€Å"heterosexual experimenters† and recruitment of the majority would be difficult as they would remain â€Å"true† heterosexuals as unable to change as â€Å"true† bisexuals or gays and lesbians. Further it could also trade the oppression that is invisibility for bisexuals with the oppression that is hyper-visibility for straight men and women, and increasingly gays and lesbians. Having recognised sexuality’s repression but not it’s production we will be easily exploitable by capitalism and our liberation may mean as being as marketed to and ritutalised as heterosexuality. Scenario 2. Bisexuality is considered the only natural sexuality which equates it with the only right sexuality. Heterosexuality would be patholigised along with homosexuality as both are considered to have unnatural â€Å"blocks† to loving one or the other gender. This is Bisexual Supremacy which I acknowledge as a justification for gays and lesbians to distrust bisexuals. While it is unlikely to be widely accepted it is possible that it could dominate queer spaces as a pocket of resistance to heterosexual dominance in the same way as celebrations of gay and lesbian purity have. It is certainly more likely to be targetted at lesbians and gays than straights and while this is the fault of heterosexism’s power, not my own, it must be refuted. This is not to say that politicising sexuality will not require some gay men in particular to reassess their rhetoric. Mysoginistic comments which denegrate women’s bodies deserve political criticism and can’t be assured the right to be accepted. However the wider charge of institutionalising the sexual oppression of women and supporting male social bonding can’t be levelled at male homosexuality and certainly not at lesbianism. Indeed at certain points in the struggle against institutionalised oppression different sexual identifications and choices will be appropriate. Because bisexuality is as deliberate a sexuality choice as any other and not a submission to some biological imperative (and even if it were I reject the claim that naturalness equals rightness) we can’t claim an non-contextual ideal status. Its political usefulness is only that of any tactic relative both to the circumstances and to the person, meaning that for some and at some times other sexual choices and identifications are more appropriate. Bisexual supremacy also prioritises the effort to be bisexual over other efforts to unravel heterosexist, patriarchal and racist programming. I have already stressed the need for a variety of critiques of power to inform social change which Bisexual supremacy ignores. In particular men in relationships with women need to realise that doing their share of the housework is far more meaningful than maintaining or developing their capacity to love other men. Scenario 3. The Dream. Realising our sexualities are scripted will hopefully prompt redrafts along feminist, anti-racist and anti-capitalist lines. No-one should be the sole author of this project even with their own sexuality as we all need to listen to the perspectives our privelages rob us off. Certainly a part of this will be a dialogue between political lesbians, bisexuals and straight women which already has a history and whose future I don’t want to conclude. Consequently my dream is vague. What I don’t see in this future is the fetishisation of wealth, whiteness or gendered difference. Women in relationships with men will recieve support and encouragement as full humans. Advertisers will be incapable of capturing our consumption with snake oil as we demand economic production satisfy new needs that we create, for justice and community. Pleasure including sexual pleasure will mean enjoying our values not forgetting them. Bisexuality like other sexualities will have to argue it’s political legitimacy but not it’s existance. Sexual identifications such as â€Å"Confused† may replace bisexual for many if it is recognises more of their personal truth and political terms like Anti-racist may be key elements of sexual identification. Radical bisexuality wont end all struggles but the raw energy of sexuality will be accountable to and in the employ of the great project of improving the world . Bibliography Altman, Dennis, The Homosexualisation of America, The Americanization of the Homosexual, St. Martins Press, New York, 1982 Sedgewick, E. K. , How to Bring Your Kids Up Gay, pp. 69 81, Fear of a Queer Planet : Queer Politics and Social Theory, Warner,M. (Editor), University of Minnesota Press, Minneapolis, 1993 Segal, Lynne, Straight Sex: Rethinking the Politics of Pleasure, University of California Press, U. S. A. , 1994. Foucalt, Michel, The History of Sexuality, Volume 1:An Introduction, Allen Lane, London, 1978 Newitz, A. and J. Sandell,â€Å"Bisexuality And How To Use It: Toward a Coalitional Identity Politics†, Bad Subjects, Issue # 16, October 1994 Caprio, F. S. M. D. Female Homosexuality:A Psychodynamic study of Lesbianism, The Citadel Press, New York, 1954 Weinberg,M. S. , C. J. Williams, D. W. Pryor, Dual Attraction: Understanding Bisexuality, Oxford University Press, Inc. , New York, 1994 Blasingame, B. M. , â€Å"The Roots of Biphobia: Internalised Racism and Internalised Heterosexism† in Closer to Home: Bisexuality and Feminism, Edited by E. R. Wise, Seal Press, U. S. A. , 1992 Colonel R. D. Ray, Military Necessity and Homosexuality , reprinted in Gays:In or Out: The U. S. Military Homosexuals A Source book, Brassey’s, March 1993. Teal D. , The Gay Militants, Stein and Day Publishers, New York, 1971. Wittig, M. , The Straight Mind and Other Essays, Beacon Press. Boston, 1992 Descriptors for Sexual Minorities †¢ Front Page †¢ What is h2g2? †¢ Whos Online †¢ Write an Entry †¢ Browse †¢ Announcements †¢ Feedback †¢ h2g2 Help †¢ RSS Feeds Contact Us Like this page? Send it to a friend! Descriptors for Sexual Minorities | Asexuality | Homosexuality Heterosexuality | Bisexuality | Polyamory | The Kinsey Scale | The Gender Pronoun Game | Coming Out Embarrassing Questions About Sexual Orientation | Going Back In Sexuality U-turns Modern culture has developed a number of terms and symbols to set apart its sexual minorities. Some of these originated within the different communities themselves. Others evolved from scientists, psychologists, legislators, and newspaper reporters trying to describe their gay, bisexual, transsexual, and polyamorous subjects. Many include obscure references to history that go largely unrecognized. Words Lesbian The word lesbian comes from the Greek island Lesbos, where the poet Sappho lived in 600 BC. Sappho wrote numerous poems about her female love, most of which were destroyed by religious fanatics during the Middle Ages. While the first usage of the word lesbian is unknown, it was used in several academic books as early as 1880. The word became more popular during the 20th Century, especially during the feminist era. The term lesbian separatist was commonly used to distinguish feminists who wished to avoid the company of men altogether. Fag, Faggot, Fag Hag Fag and faggot are American insults for gay men. The term faggot first started being used in this way in around 1914, but it is not clear where the word came from. A faggot is a bundle of sticks, used for firewood and tied up for carrying around. In the 16th century it was used as an insulting term for a useless old woman as something that weighs you down, in the same way that baggage is sometimes used nowadays. But its quite a jump from 1592 to 1914 with nothing recorded in between. Gay men in the latter half of the 20th Century began using the term fag hag to refer to straight women who frequently gather at gay establishments, partly as an insult and partly because of the rhyme. Dyke Contrary to popular belief, the origin of the insult dyke1, in reference to lesbians, has nothing to do with waterways or canals. The word first appeared in 1710 in British newspaper stories about presumed homosexuals Anne Bonny and Mary Reed. The two women captained a very successful pirate venture and completed several lucrative raids of the British Empire before agreeing to be interviewed. Reporters often noted their predilection for wearing mens clothing, and one editorial avoided the unpleasant connotations of cross dressing by using a French word which refers to mens clothing, dike. Over the years, this term was corrupted to the modern form dyke. Since then, general misunderstanding about the terms origins have inspired many stand-up comedy routines and bad puns. Polyamory, Polygamy, Monogamy The prefix poly- means many, while mono means one. The suffix gamy was originally from the French word for marriage, but has since been misunderstood as referring to sex. These terms refer to the number of consensual romantic partners taken by each adult in a family. Of course, the suffix amory refers to love. Polyamory is a relatively new term coined by modern practitioners, and is greatly preferred by them. Polygamy and the now defunct term bigamy were coined as early as 1800, as the practice of multiple marriages was outlawed in most Western nations. The state of Utah in the USA applied for Statehood three times before finally accepting an injunction against the polygamy practised at that time by the Mormon church. Polygamy is commonly understood as referring to heterosexual relationships where the man has multiple partners. However, with modern polyamory any combination of genders and orientations fulfills the definition. It is not necessary for all parties in a polyamorous relationship to be involved each with the other. Gay During the 1800s and early 1900s, gay was simply a state of jubilant happiness. However, during the late 1800s gay was sometimes used to describe prostitutes in much the same way that the phrase happy hookers is used today. One theory is that gay came into use to describe homosexual men because of the rise in numbers of male prostitutes during the 1900s. Another theory is that gay was

Public Myth vs Social Reality Essay Example for Free

Public Myth vs Social Reality Essay Pierre Bourdieu asserts that public opinion does not exist. This poses the question, how should we conceive public opinion? If it is true that the public does not exist, than the real question is, whose opinion is public opinion? Rational Choice Theory poses that idea that human beings form their opinions and decisions based on collective observations and calculations. It also assumes all individuals are well informed of all of their options and that it is an inherent human tendency to think everyone makes decisions this way. If this is true, it would explain the blind faith people have in public opinion. It is a faith so devout, it often sways and molds popular culture ideals. Pierre Bourdieu strongly negates this view. Pierre Bourdieu is a highly acclaimed French sociologist. Born on August 1, of 1930, he recently passed away on January 23, 2002. His views embody the disciplines of many tenets including: philosophy, literary theory, sociology, and anthropology. He is the protagonist of the world of sociological studies, and he opposed and debunked some of the most prevalent antagonisms in the genre. His most popular work is Distinction: A Social Critique of the Judgment of Taste. In the 1967 study, he interprets how members of the upper class define taste as an aesthetic. He finds that the public has no genuine representation in democratic societies. Rational Choice Theory is the theory that assume human beings naturally choose a given path dependant on whether it is the best means to achieve their goals. It is a belief in methodological individualism; this meaning it adopts the belief that social situations, and group behavior is solely the result of individual action. Within this theory, corporations and national governments are viewed as individual operators as well. The problem that arises with this theory are the certain assumptions. This theory assumes human beings are aware of certain information, of which they aren’t always aware, and it assumes that individuals consistently make mental calculations to determine their next decision. Bourdieu is historically known for his opposition to this theory, based on the fact that he feels human beings operate more based on how they feel toward a given situation or at a given time. In his book, Outline Theory of Practice, Bourdieu analyzes human nature. He points out the human tendency to conform. Doing one’s duty as a man means conforming to the social order, and this is a fundamentally a question of respecting rhythms, keeping pace, not falling out of line. ‘Don’t we all eat the same wheat cake? Don’t we all get up at the same time? These various ways of reasserting solidarity contain an implicit definition of the fundamental virtue of conformity. (Bourdieu, 1977) He later goes on to show that conformities only other opposition is eccentricity, which becomes natural for those intrigued by it irregularity. The opposite of which is the desire to stand apart from others. Working while the others are resting, staying in the house while the others are working in the fields, traveling on deserted roads, wandering round the streets of the village while the others are asleep or at the market – these are all suspicious forms of behavior. The eccentric who does everything differently (Bourdieu, 1977) Bourdieu believes that society cannot just be analyzed in terms of economic classes and ideologies, but that individual education and culture must be applied as well. Bourdieu does not separate people based on class and then analyze them, but groups everyone into what he calls a field/ social arena. This contradicts classic Marxism. In this field people compete and struggle to attain their desires. It is a system of social positions organized by terms of power relationships. This idea of terms of power is most easily defined as the differential between a judge and a lawyer. Within this field the social agents fight over monetary gain, or whatever holds symbolic significance. In all of Bourdieu’s beliefs, his most popular is his assertion that the public does not exist (1984). This concept is addressed in his book, Distinction: A Social Critique of the Judgement of Taste, in that he feels there is a different of class taste between the ruling class and popular culture. But, within this conflict, there is no public, only a media mediating between the two and a culture to which they often cater to do so. Jon Simons addresses this concept in his essay, Governing the Public: Technologies of Mediation and Popular Culture, when he says, technologies constitute the people as a mediated public. The public is only amenable to representation in the form of an electorate which is an effect of technical organization that can mediate between people at a distance from each other. The key point of this analysis is that the public does not exist prior to or outside of its constitution. (Simons, 2002) His essay evaluates the importance of media technologies within a democracy. Bourdieu feels that in this field of power struggle, the ruling class uses their cultural capital to assert their distinction (1984). This is seen in the way politicians might only use terms or syntax understandable to the elite of society. This separation between popular culture and the elite culture of a society makes it virtually impossible for government officials to ever get the unanimous appeal for which they often aspire. Most political elites view popular cultures’ apathy towards politics with great disdain. Even still, they relentlessly attempt to relate to popular culture voters, whom they know will support them. In John Fiske’s critique on television, Television Culture he analyzes the nature of what makes popular television. He concludes that the shows that succeed in gaining popularity tend to have many symbols and plot lines containing multiple meanings. He also states that remain within a duality of containment and resistance (1987). This idea basically revolves around the fact that television producers, who are viewed as the upper class and political elite, are expected to produce material that correspond with popular culture. This material that the elite minority culture produces for the popular culture contradicts elitist ideals but allows the status quo to remain intact. This means the political elite can only remain the elite so long as they humor the beliefs and ideals of their less powerful but more dominant counterparts. The rules Fiske establishes for television shows can very easily be applied to the media. They present the media as a tool being used to prey on the wants and needs of different cultures. Another media technology that isn’t always addressed is the literary outlets in societies. This is undoubtedly the reason that Pierre Bourdieu is an acclaimed literary theorist as well, addressing such theorist as reader response theory. Reader response theory augments the importance of the role of the reader in interpreting texts. It disagrees that there is a solitary, fixed meaning integral to every literary work. This theory embraces that an individual creates his or her own meaning through a transaction with the text based on personal associations. Because all readers bring their own emotions, concerns, life experiences, and knowledge to their reading, each interpretation is subjective and unique. It is common that many people trace the foundation of reader-response theory to scholar Louise Rosenblatts influential 1938 work Literature as Exploration. She believed, close readings of literature should practice impassiveness in the study of texts and should reject all forms of personal interpretation by the reader. The text is an independent entity that could be objectively analyzed using unambiguous methodological criteria (Rosenblatts, 1938). Her work has been the topic of study for many professors and theorists who specialize in this form of analysis. In Fish’s piece, Is there a text in this class? The authority of interpretive communities, he argues that the readings of a text are culturally constructed. He feels that reader-response theory recognizes the reader as an active agent who imparts real existence to the work and completes its meaning through interpretation. Reader-response is an experience that every user goes through during the act of reading, it transpires and it affects reader and sometimes this counteracts to force user to do some practical reaction (Fish, 1986). This aspect of Stanley Fishs theory is one of the most radical and controversial and is part of the reason why many people object to the views backing this movement. He adds further rational to his stance with his view that most of the theories that are formulated on the grounds of practical experiences are likely to be accurate and are easily acceptable. The reader of reader-response theory is not just a hypothetical or theoretical reader, he is a practical reality (Fish, 1986). Since this theory has exact results it effects lives, personalities, cultures and societies. There are also some theories that fail but the reason of their failure is not the notion of being a textual work, it is their impractical approach that disappoints them (Fish, 1986). Fish’s attempt to place reader-response theory in a position of practical perspective more certifies its methodology. His political stance frees other theorists to do more in-depth analysis. Applied to the idea of public interpretation, we see that there is again another outlet for public opinion to be controlled through the targeting of specific popular culture emotions or ideals, and triggering whatever reader response might favor certain positions, or corporations. I’m sure news paper, and magazine advertisers are well studied in reader response-theory. Despite the insurmountable methods of control instilled on individuals, through popular culture, by the media, Simons argues that there are certain times when citizens group together in masses and act on their own apart from the propaganda projected by the media. A prime example of liberal citizens standing up and countering Bourdieu’s perception of public opinion is the Civil Rights movement in America. It was a much needed, and detrimental, shift in popular culture and eventually governmental law. A more contemporary version of this would be Hurricane Katrina, or 9/11. In her article Al Qaeda, Terrorism, and Military Commissions’, Ruth Wedgwood proves that though most American citizens consider terrorism to be a federal and national problem, it is very much a local one. Al Qaeda’s published doctrine maintains that there are no innocent civilians in Western society (Wedgwood, pg2)†¦ She later goes on to analyze the psychological foundation they use to form their tenet. She says,†¦this tenet leads it to [committing] the gravest of international crime[s] (Wedgwood, pg2). All of these qualities impose a large enough threat to individual human ideals and popular culture that a public arises from a nonentity. We also see this with protests. Here is where the weakness lies in Bourdieu’s theory. Despite this, we still see the prevention of certain liberal up risings maintained by systems of control, like racial, sexual and religious prejudice, or even class prejudice through the myth of the American Dream. The American dream that one can become something from nothing is the main reason why America is the fastest growing country. It is often seen as a melting pot encompassing many different religions and nationalities. People move to America with dreams of becoming wealthy, but many of the ideologies that have existed within the country for years inhibit these dreams from coming true. It is Harlon L. Dalton’s belief that Horatio Alger’s writings, during the mid to late 1800’s, promoted a destructive myth that overlooked the realities of society. Dalton specifically targets Alger’s story Ragged Dick, about a young man who devoutly works his way up the American corporate ladder slowly succeeding based on his merit. Dalton feels the myth implied by this is that the American dream is accessible to all those who are willing to work for it. Alger has been a highly acclaimed writer in American culture, and the popularity of his work partly suggests that most Americans have and inherent belief in this myth. If this mindset is a part of the mental tapestry of America, and it is as destructive as Dalton claims it to be, it would mean that American’s are inherently delusional. One might argue that this is only the problem of the minorities in this country, but Dalton protests that part of the want for most Americans to believe in this myth is fueled by a white discomfort with addressing the reality of a racial problem in America. He identifies this when he says, By interring the myth of Horatio Alger, or at least forcing it to coexist with social reality, we can accomplish two important goals. First, we can give the lie to the idea that Black people can simply lift themselves up by their own bootstraps. With that pesky idea out of the way it is easier to see why White folk need to take joint ownership of the nation’s race problem†¦ (Dalton) This idea of dual ownership for racial injustice is a concept Dalton feels most whites avoid and is a concept we see on many occasions being played out by the media in daily society. This is just a perfect example of the power of popular culture to create a sense of public opinion. In Horatio Alger’s day, the sociological circumstance of America was perfectly visible to every individual, but people chose to adopt the popular false reality projected from Alger’s novels. Alger was noted for not being a very skilled writer, and the majority of his novels were written solely for the purpose of maintaining his extremely large fan base, so he made sure his books adhered to certain ideals. Most of these ideals involved the overlooking of racial stratification. Racial stratification that existed in the U. K. at the beginning of the last century also deprived its colored citizens from the access to the most valuable resources the American society had, from the education, proper medical treatment etc. To make the Afro-Americans believe in the uniqueness of the whites they developed ridiculous theories of the mental or physical prevalence of their race. (Banton, 1998) Despite this, America wins the title for being the most racially conflicted, and thus corrupted. This corresponds with Bourdieu’s view that ethnicity and education will be one’s core sources of decision making, as apposed to ideology (1984). The first persuasion, which is that everyone can participate equally and can always start over, is troubling, as throughout most part of the American history, women of any race and men who were Native American, Asian, black, or just poor, were barred from all but a narrow range of elective positions. White men, especially European immigrants, able to ride the wave of the Industrial Revolution to comfort or prosperity, have always been the most valued members of the American society. Those who do not fit to that description, disappear from the collective self-portrait. The situation is that not only has the ideal of universal participation been denied to most Americans, but also the very fact of its denial is been denied in our national self-image. This state of things determines deep misunderstandings and correspondingly deep political tensions. This is especially true for the victims of racial attacks. Social stratification, according to some scientists has always accompanied the life of the human beings, after appearing on the down of the humankind history. The reason for its existence is a very simple one and it’s that the amount of resources this planet can provide is limited, thus it’s impossible to give everything needed or desired to everyone. As we all know people have always been unequal. It was determined by numerous factors even many centuries ago, and nowadays the amount of those factors has increased greatly. Despite of the principles about the equality of all of the societys members that are declared in the contemporary society nowadays, the phenomenon of discrimination still exists in our country. This problem is enforced by Bourdieu’s public opinion created by the media, and heartfelt by many individuals. From one viewpoint it is only natural for people to treat those a certain way in accordance with their age, gender, religious beliefs, physical condition, but when these peculiarities are used for to determine the persons rights or regulate his or her freedom of action and choice, it created huge problems in interpersonal and social communication, and other processes. One is only left to wonder what the state of racism would be in this country if it wasn’t constantly displayed as the symbol of western society. One might argue, like in the case with Horatio Alger, the disregard of racism only resulted in its unacknowledged enhancement. The very purpose of the Civil Rights movement in the states was to allow whites the opportunity to see how black were being treated by the police Lots of books and articles written recently, state that the degree of negative discrimination is still very high in the U. K. , which strings the social relations up, and leads to numerous conflicts within various racial groups. Martha Minow addresses this in many of her writings. In her essay on identity, titled Not Only for Myself Identity, Politics, and the Law, she says, There are two kinds of people in the world†¦those who think there are two kinds of people, and those who do not (Minow, 1997). Her essay reveals the ever segregating nature of Western Civilization, while she takes a clear stance in favor of the universal individual. Her essay takes an in depth look at the attitude that is truly necessary for one to make a lone effort towards furthering the genuine full racial integration of the United Kingdom. Her essay condemns all those who settle into social tribes of convenient sameness. To encourage those who oppose conforming to the common American culture of segregation, she describes in detail the trials of a young Nathan Marx. The story also suggests how an identity is founded on both the views of others and the individual; Marx is treated as a Jew both by his non-Jewish fellow officers and by the Jewish trainees. Both kinds of treatment influence his sense of himself as a Jew. Although he resists both, he defines himself in the course of that resistance (Minow, 1997). Here Minow points out a key factor of equality in that individuals all find equality in others in the fact that they refuse to be solely identified ethnically. Those who rather remain segregated are incapable of seeing others as equal to them and just harbor hate. This is a complexity that the U. K. often shares with the U. S. The ironic factor in this circumstance is that racial and religious separatism is just as much the result of the media as it is the people at adhering to it. If we look at the statistics found by the 2005 United States Census Bureau, the discrepancies in success among ethnicities is quite revealing.

Performance and Reward Challenges in the Retail Sector

Performance and Reward Challenges in the Retail Sector REPORT ON PERFORMANCE AND REWARD CHALLENGES RETAIL SECTOR FACE IN THE CONTEMPORARY WORLD. OVERVIEW This report aims to discuss, analyse the Reward and Performance challenges faced by the retail sector, there were two major retail organisations used in the names of Tesco Store and Waitrose Supermarket, Hence the report considers recommendations and solutions to these challenges with the help of performance and reward theories by the writer. INTRODUCTION Organisations generally need to monitor the performance of itself and its employees in order to achieve its goals either in a short or long term, however, in order to attain an acceptable performance level, there is a motivating factor attached to the employer/employee relationship which is called reward. In relations to the Retail organisations there is a need for organisations to retain and motivate employees to work due to the demand for manpower to satisfy the retail sector needs, for employees to perform well, it is necessary for an existence of a reward package in place; this is basic in retail organisations just like any other business firm, on the other hand, organisations expects a good performance from the rewarded employees as well, thus, there are some arising issues and differences of opinions between both parties such as failure in psychological contracts, low employee morale,absence,e.t.c which results in major challenges for organisations to reach their desired goals, however, there is a need to explore what performance and reward really entails in order to have a easy understanding as this report evolves, hence, examine how rewards scheme enhances employee performance as there are major challenges faced by organisations to fulfil psychological contracts between them a nd their employees which has a vast implication on performance. PERFORMANCE MANAGEMENT This has changed over the years, it has been a general believe that performance management is about rating employees using a trait-biased instrument such as neatness, punctuality and attendance as opposed to focusing directly on the work output, it tends to be secretive while employees were not really involved in the process nor told of what rating they got, however, this style of performance method is no longer considered to be of good practice. It is the means of getting better results from the organisation, teams, and individuals where there is an agreement of objectives, skills and competence required so it is therefore, the way in which an organisation improve and develop its workforce, however it is also used to measure the distribution of rewards aligned to a performance related pay procedure.(Armstrong,2002:373), hence it is the believe that PM is a process of management by using it to analyse,measure,monitor performance and plan for organisation improvements. Furthermore, as it has been highlighted earlier that performance management aids the measurement and distribution of rewards, the next paragraph would explain what reward is, and how it helps performance within an organisation. REWARD MANAGEMENT This has been related to the performance output of an individual, it has changed the tradition of status but contribution as employees are being awarded benefits which could be tangible or intangible rewards for their additional hard work, Armstrong and Murlis,(1998) argued that performance related pay is a motivator for reward management but stressed that it should not only be about money but those non-financial rewards which provides intrinsic and extrinsic motivation such as continuous development, more employee involvement, partnership, mutuality, trust and transparency hence, it is now evident that performance is related to rewards. As they are both key factors in organisation success, there would now be an in-depth evaluation of the current challenges retail organisations face today. There are two retail organisations considered in this report, first is Tesco Plc which I have worked with for five years, second is Waitrose supermarket which is also a leading retail firm in the U.K, the use of these two organisations has given me advantage to compare and contrast while I was able to critically evaluate these challenges they face. TESCO BACKGROUND/OVERVIEW Tesco is the largest food retailer in UK with over 2,200 stores worldwide and 450,000 employees around the world, it also has around 1,878 stores throughout the UK with many other stores outside the country which includes America, Asia and Europe. The company also offers online shopping and home delivery, its largest market is in the UK with four different types of stores namely Extra store which runs 24hours, Superstore which also runs 24hours, Metro and Express, it has as a non-food and clothing department with three different own label named value, normal and finest which accounts for almost a half of the organisation sales. REWARD AND PERFORMANCE MANAGEMENT IN TESCO Tesco organisation structures runs in form of a bureaucratic structure as power and authority flows from the top to the low level in the organisation, this equally has similarity in the rewards structure as well because top level employees get much reward that the low level though the latter are more influential in the carrying out of the operational activities that makes the organisation succeed. The present salary structure does not reward individual or team effort, the staff receives the expected automatic annual increments that are incorporated into their base pay in addition to that they get cost of living rise which is determined by the location, this structure reflects the increasing value which individuals are deemed to give to the organisation as they gain experience in the job, it has major disadvantages as increments reward the passage of time and ignore performance as the current reward structure is thus geared towards rewarding staff for their time and loyalty to the organisation and disregards individual performances within the organisation(Boyne,2002) The pay structure is standardised as directors, senior managers are set on individual basis, and new employees are normally placed on the lowest salary point within the grade for their post and service longetivity, the appropriate grade for a post is identified using HAY job evaluation scheme, progression in the grade is reached by acquisition of annual increments until the maximum of the grade is reached which however leaves employees stuck at the top of their grade with no real prospects to progress further or get a promotion into the next salary grade as this could be considered as a factor which derails the morale of individual and it certainly affects performance too. Hence, there is a big issue that needs to be solved as Tesco needs to balance the advantages of having a long service,reliable,experienced,commited workforce against the inherent conservatism, inflexibility and resistance to change usually associated to them, the organisation faces pressures to become more efficient and performance-oriented. Automatic service increments are costly to Tesco and they are not fully appreciated by employees that feel they are entitled to annual increases and progression though star performers are encouraged and signed on to a programme called Options which is training on how to be a manager but there are still questions if everyone is motivated with such motive as some wouldnt be interested in this initiative. As a result they may put in the minimum effort as they are fully aware that they will be guaranteed a pay increase at the end of the year which some writers referred to as a golden handcuff as poor performers continue to stay with the organisation because they continue to be rewarded well, as a matter of fact, a director mentioned 2we have many long-serving staff, as pay and conditions here are very good and there are not too many performance expectations. (Dittenhofer, 2001). This might contribute to organisational inertia if managers are reluctant to manage poor performances through the performance management system and employees may feel as the programme manager put it so they can get away mediocre and contribute to under- performance. Additionally, there is a free company shares given annually to employees as a way to reward them for their hard work which is a good idea and gives them the advantage of 10% discount from any of their purchases from the company by issuing employees a discount/privileged card after six months of service but how are the exceptional performers rewarded? It is left be unknown which is a major challenge to be considered and looked into. Therefore, the challenges faced by Tesco from the discussion above could be listed as follow Non-existence of Individual/Team Reward Lack of Motivation Organisation is Less Performance Oriented Low Performance Output from Employees Inability to Manage Poor Performances Hence, the need for comparison with a relatively successful and large retail organisation is needed in order to justify the challenges the retail sector is facing in the reward and performance management world, this would enable one to evaluate the situation more and leads me to the discussion of reward and performance management in Waitrose supermarket in the subsequent paragraphs. PERFORMANCE AND REWARD MANAGEMENT IN WAITROSE Waitrose is a relatively big supermarket in the UK; it has 221 branches across the United Kingdom. Waitrose creates some act of uniqueness for itself from competitors by offering high quality food and emphasising good customer services which is fundamental for the success of any organisation. However, for the organisation to attain the required level of customer services offered, they strategized by making cultivating the culture of making all its employees a co-partner which is very welcoming from the view of any employees as this gives them sense of belonging in the business running, partners get certain benefits called partnership bonus which is around 10-20% of a partners annual income and it is paid in a monetary value sometimes in the year, discount cards are issued after 3 months of service which entitles them to 15% discount in Waitrose and 25% in John Lewis departmental store as to rewards for their efforts towards the success of the organisation, this sound like a good initiative to reward the employees for their good and hard work. There is a focus to train new partners for customer services skills, health and safety, fresh food handling and fire safety, partners are trained to drop whatever they could be doing(within reasoning) upon the request of the customer and lead customers to the product ,so this shows the extent at which customers are being taken to be their priority. In 2005, there was an introduction of performance management scheme called Mystery Shopper which scores its branches on the service they provide considering the presentation, service on the shop floor by the employees ranging from the service counters, checkouts, wine, grocery departments and general assistants, this initiative is believed to help keep level of performance of each partner on top but it is left to be known if it is a motivator for good performance or trick for the organisation to succeed In 2008 W?itro introduced training for its p?rtn?r? with a new program called frh on rvic? which ?im? to lift core rvic? ?t?nd?rd? and continue to make the bu?in ?t?nd out from its competitors by training partners to be more confident on their job to deliver great service by inspiring among other things an attitude to believe things can be done. (www.johnlewispartnership.co.uk) At this point, it can be deduced that Waitrose tries its best to attain the best performance level with range of offers and trainings they give to the partners of the business, additionally they train people to be managers, and where school leavers are being trained to become section managers within a period of few years, then they also offer a graduate scheme that groom people achieving high managerial posts within some few years. The last few paragraphs evidently shows how Waitrose rewards its co-partners in order to achieve its set goals but the argument is that, does these rewards and benefits given to the partners motivate and spur them all to put in a better performance on their jobs, is money a good key to motivate them or is everyone motivated with tangible things? This leads me to highlight the challenges faced by Waitrose in Respect of Performance and Reward Management. Inability to manage performance Non-existence of Individual/Team Reward Too focused on customer satisfaction INTRODUCTION Organisations generally need to monitor the performance of itself and its employees in order to achieve its goals either in a short or long term, however, in order to attain an acceptable performance level, there is a motivating factor attached to the employer/employee relationship which is called reward. In relations to the Retail Supermarket sector, there is a need for organisations to retain and motivate employees to work due to the demand for manpower to satisfy the retail sector needs, for employees to perform well, it is necessary for an existence of a reward package in place; this is basic in retail organisations just like any other business firm, on the other hand, organisations expects a good performance from the rewarded employees as well, thus, there are some arising issues and differences of opinions between both parties such as failure in psychological contracts, low employee morale,absence,e.t.c which results in major challenges for organisations to reach their desired goals, however, there is a need to explore what performance and reward really entails in order to have a easy understanding as this report evolves, hence, examine how rewards scheme enhances employee performance as there are major challenges faced by organisations to fulfil psychological contracts between them and their employees which has a vast implication on performance. RETAIL SUPERMARKET SECTOR OVERVIEW The retail sector a very active in the society in terms of day to day living as it involves food,clothing,furniture.e.t.c it is always an increasing market though the present economic situation in term of recession making slow down of growth as companies who cannot compete suffer, however organisations face challenge of meeting both customer and employee needs, organisations try to secure the confidence of customers as there is a high risk of losing them because customer spending will decline, hence there is need to be at utmost best delivery best service at every given time, on the other hand, this would require a 100% performance from its employees in order to deliver a high and acceptable service but there are challenges being faced in this respect at the sector as employers face the challenges of meeting employees expectations such as psychological contracts which this report aims to evaluate and suggest recommended solutions with the help of academic theories. This report would discuss findings on the performance and reward challenges faced currently by have two of the Britain most successful retail supermarkets namely Tesco and Waitrose. It aims to discuss and analyse the Reward and Performance challenges faced by the retail sector, there was a SWOT and PEST analysis carried out in order to realise the situation of the supermarkets and the challenges they face. PERFORMANCE MANAGEMENT This has changed over the years, it has been a general believe that performance management is about rating employees using a trait-biased instrument such as neatness, punctuality and attendance as opposed to focusing directly on the work output, it tends to be secretive while employees were not really involved in the process nor told of what rating they got, however, this style of performance method is no longer considered to be of good practice. It is the means of getting better results from the organisation, teams, and individuals where there is an agreement of objectives, skills and competence required so it is therefore, the way in which an organisation improve and develop its workforce, however it is also used to measure the distribution of rewards aligned to a performance related pay procedure.(Armstrong,2002:373), hence it is the believe that PM is a process of management by using it to analyse, measure, monitor performance and plan for organisation improvements. Furthermore, as it has been highlighted earlier that performance management aids the measurement and distribution of rewards, the next paragraph would explain what reward is, and how it helps performance within an organisation. REWARD MANAGEMENT This has been related to the performance output of an individual, it has changed the tradition of status but contribution as employees are being awarded benefits which could be tangible or intangible rewards for their additional hard work, Armstrong and Murlis,(1998) argued that performance related pay is a motivator for reward management but stressed that it should not only be about money but those non-financial rewards which provides intrinsic and extrinsic motivation such as continuous development, more employee involvement, partnership, mutuality, trust and transparency hence, it is now evident that performance is related to rewards. As they are both key factors in organisation success, there would now be an in-depth evaluation of the current challenges retail organisations face today. There are two retail organisations considered in this report, first is Tesco Plc which I have worked with for five years, second is Waitrose supermarket which is also a leading retail firm in the U.K, the use of these two organisations has given me advantage to compare and contrast while I was able to critically evaluate these challenges they face. TESCO BACKGROUND/OVERVIEW Tesco is the largest food retailer in UK with over 2,200 stores worldwide and 450,000 employees around the world, it also has around 1,878 stores throughout the UK with many other stores outside the country which includes America, Asia and Europe. The company also offers online shopping and home delivery, its largest market is in the UK with four different types of stores namely Extra store which runs 24hours, Superstore which also runs 24hours, Metro and Express, it has as a non-food and clothing department with three different own label named value, normal and finest which accounts for almost a half of the organisation sales. (www.tesco.com) REWARD AND PERFORMANCE MANAGEMENT IN TESCO Tesco organisation structures runs in form of a bureaucratic structure as power and authority flows from the top to the low level in the organisation, this equally has similarity in the rewards structure as well because top level employees get much reward that the low level though the latter are more influential in the carrying out of the operational activities that makes the organisation succeed. The present salary structure does not reward individual or team effort, the staff receives the expected automatic annual increments that are incorporated into their base pay in addition to that they get cost of living rise which is determined by the location, this structure reflects the increasing value which individuals are deemed to give to the organisation as they gain experience in the job, it has major disadvantages as increments reward the passage of time and ignore performance as the current reward structure is thus geared towards rewarding staff for their time and loyalty to the organisation and disregards individual performances within the organisation(Boyne,2002) The pay structure is standardised as directors, senior managers are set on individual basis, and new employees are normally placed on the lowest salary point within the grade for their post and service longetivity, the appropriate grade for a post is identified using HAY job evaluation scheme, progression in the grade is reached by acquisition of annual increments until the maximum of the grade is reached which however leaves employees stuck at the top of their grade with no real prospects to progress further or get a promotion into the next salary grade as this could be considered as a factor which derails the morale of individual and it certainly affects performance too. Hence, there is a big issue that needs to be solved as Tesco needs to balance the advantages of having a long service,reliable,experienced,commited workforce against the inherent conservatism, inflexibility and resistance to change usually associated to them, the organisation faces pressures to become more efficient and performance-oriented. Automatic service increments are costly to Tesco and they are not fully appreciated by employees that feel they are entitled to annual increases and progression though star performers are encouraged and signed on to a programme called Options which is training on how to be a manager but there are still questions if everyone is motivated with such motive as some wouldnt be interested in this initiative. As a result they may put in the minimum effort as they are fully aware that they will be guaranteed a pay increase at the end of the year which some writers referred to as a golden handcuff as poor performers continue to stay with the organisation because they continue to be rewarded well, as a matter of fact, a director mentioned 2we have many long-serving staff, as pay and conditions here are very good and there are not too many performance expectations. (Dittenhofer, 2001). This might contribute to organisational inertia if managers are reluctant to manage poor performances through the performance management system and employees may feel as the programme manager put it so they can get away mediocre and contribute to under- performance though organisation sometimes tend to stay on the neck of employees trying to impose behaviours that meets the need of organisation. Additionally, there is a free company shares given annually to employees as a way to reward them for their hard work which is a good idea and gives them the advantage of 10% discount from any of their purchases from the company by issuing employees a discount/privileged card after six months of service but how are the exceptional performers rewarded? It is left be unknown which is a major challenge to be considered and looked into. The next paragraph shows the strong and weak sides of Tesco with aid of Swot analysis to figure out its challenges. Therefore, the performance and reward challenges faced by Tesco from the discussions above could be listed as follow Non-existence of individual/team reward Lack of motivation Organisation is more performance oriented than rewards Low performance output from employees Inability to manage poor performances STRENGTHS Increasing Market Share It has an increasing market share and a good percentage of the UK retail market of around 13% which continues to grow share in food and non-food, it has also grown to into various parts of the country and world making it the second biggest chain convenience store chain retailer so far and it plans to explore with new stores openings so it has a good market share which is a strength. Tesco Online The companys dot.com is the world online biggest online supermarket with huge millions of sales with an increase of 29% on last year and operates in over 250 stores in the UK so this is a strong base where they could still exploit for longer time. Brand Value The results from the last fiscal year suggests that the company profits on operations around the world increased by 78% which is affected by the strong image the company has and also the good quality that equals to good value, profits from the other forms o their market such as insurance and finance is a major factor to this. WEAKNESSES Reliance upon Success. The company is too dependent on the believe they are the leading retailer in U.k which could cause them lapses making them exploit in some cases as they believe people will come for their products because of their customer base and also could exploits staff too as it is widely known that people will always come to work for them. Reliance upon the UK Market. The company is too dependent on the UK market bringing 73.8% of revenues in 2003 though it might not affect them in short term but they are of risk of any changes in the UK supermarket industry in the near future like threats from organisations merging could alter the balance of power and affect them, however the international business is still growing and widely known to contribute huge amounts to the companys profit till the near future. Signs of Serial Acquisitions The company is in risk of becoming a serial acquirer due to the firepower it has and the circulation of its product range mostly in the UK while the gap filling strategy would be useful just as it is to the convenience markets so this may reduce earnings visibility and quality. OPPORTUNITIES Health and Beauty Tescos UK health and beauty ranges grows drastically, and it is currently the fastest growing skincare retailer in the UK market leading in toiletries and healthcare, it also delivers a first class service in the baby goods products. It continues to invest in price to deliver the value customers have come to expect and this year invested  £27 million on health and beauty pricing and it now has 19 ?tor with opticians and closely 200 ?tor with ph?rm?ci. Non-food retail The companys plan to make its non-food be as big as the food sector is a sign of growth opportunity they are really planning to exploit which would see their retail share climb over the next few years as it boost sales and production, it has advantage of a good clothing brand as well which could bring profits too. TREATHS UK structural change could spark a price war The price followers in the UK market are about to become aggressive investors in price, Safeway because of now ownership and Sainsbury because of now manegement. Morrison is reducing safeways prices by up to 6% ?nd Sainsbury is bound to see lower prices is one of the basic changes necessary to drive its recovery. With both Asda and Tesco committ?d to price leadership, this could result in a step down in industry profitability. Wal-Mart/ Asda Challenge Since the US shopping giant Wal-mart purchased Asda, Tescos rank as the top UK supermarket has been threatened. Asda can now compete extremely well on price and range of goods. For the moment, Asda is the third largest supermarket in the UK, just behind Sainsburys and then Tesco. However, Asda closed the gap on Sainsburys in 2003, leaving the company to directly challenge Tescos dominance. Tesco is well aware of this, and has so far been quick to keep up with price cuts or special offers at Asda. Wal-mart may also decide to wield its buying power more heavily in the UK, and this could spell the end of Tescos brand dominance in the future. Hence, the need for comparison with a relatively successful and large retail organisation is needed in order to justify the challenges the retail sector is facing in the reward and performance management world, this would enable one to evaluate the situation more and leads me to the discussion of reward and performance management in Waitrose supermarket in the subsequent paragraphs. PERFORMANCE AND REWARD MANAGEMENT IN WAITROSE Waitrose is a relatively big supermarket in the UK; it has 221 branches across the United Kingdom. Waitrose creates some act of uniqueness for itself from competitors by offering high quality food and emphasising good customer services which is fundamental for the success of any organisation. However, for the organisation to attain the required level of customer services offered, they strategized by making cultivating the culture of making all its employees a co-partner which is very welcoming from the view of any employees as this gives them sense of belonging in the business running, partners get certain benefits called partnership bonus which is around 10-20% of a partners annual income and it is paid in a monetary value sometimes in the year, discount cards are issued after 3 months of service which entitles them to 15% discount in Waitrose and 25% in John Lewis departmental store as to rewards for their efforts towards the success of the organisation, this sound like a good initiative to reward the employees for their good and hard work. There is a focus to train new partners for customer services skills, health and safety, fresh food handling and fire safety, partners are trained to drop whatever they could be doing(within reasoning) upon the request of the customer and lead customers to the product ,so this shows the extent at which customers are being taken to be their priority. In 2005, there was an introduction of performance management scheme called Mystery Shopper which scores its branches on the service they provide considering the presentation, service on the shop floor by the employees ranging from the service counters, checkouts, wine, grocery departments and general assistants, this initiative is believed to help keep level of performance of each partner on top but it is left to be known if it is a motivator for good performance or trick for the organisation to succeed In 2008 Waitross introduced training for its partners with a new program called fresh on service which aims to lift core service standards and continue to make the business stand out from its competitors by training partners to be more confident on their job to deliver great service by inspiring among other things an attitude to believe things can be done. (www.johnlewispartnership.co.uk) At this point, it can be deduced that Waitrose tries its best to attain the best performance level with range of offers and trainings they give to the partners of the business, additionally they train people to be managers, and where school leavers are being trained to become section managers within a period of few years, then they also offer a graduate scheme that groom people achieving high managerial posts within some few years. The last few paragraphs evidently shows how Waitrose rewards its co-partners in order to achieve its set goals but the argument is that, does these rewards and benefits given to the partners motivate and spur them all to put in a better performance on their jobs, is money a good key to motivate them or is everyone motivated with tangible things? This leads me to highlight the challenges faced by Waitrose in Respect of Performance and Reward Management. Inability to manage performance Non-existence of Individual/Team Reward Too focused on customer satisfaction